Even before the Covid-19 pandemic shuttered performances, many nonprofit performing arts organizations faced challenges. National statistics show stagnant or declining attendance across many art forms associated with the nonprofit performing arts. While the problem is widely acknowledged, there is less consensus or confidence about how organizations can respond. Can data and market research help? This presentation addresses that question by offering interim findings from research on the experiences of 25 performing arts organizations in The Wallace Foundation’s Building Audiences for Sustainability initiative. Francie Ostrower is Principal Investigator of a multiyear evaluation of the initiative, being conducted at The University of Texas at Austin, and commissioned and funded by The Wallace Foundation. The presentation concludes by inviting audience members to discuss curricular implications.
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