AAAE Online Conference Series: 2020 Vision for Student Success has ended
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Monday, June 29 • 3:00pm - 4:00pm
3 PM EDT: Data and Deliberation: How Some Arts Organizations are Using Data to Understand Audiences

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Even before the Covid-19 pandemic shuttered performances, many nonprofit performing arts organizations faced challenges. National statistics show stagnant or declining attendance across many art forms associated with the nonprofit performing arts. While the problem is widely acknowledged, there is less consensus or confidence about how organizations can respond. Can data and market research help? This presentation addresses that question by offering interim findings from research on the experiences of 25 performing arts organizations in The Wallace Foundation’s Building Audiences for Sustainability initiative. Francie Ostrower is Principal Investigator of a multiyear evaluation of the initiative, being conducted at The University of Texas at Austin, and commissioned and funded by The Wallace Foundation. The presentation concludes by inviting audience members to discuss curricular implications.

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avatar for Francie Ostrower, Ph.D., Professor, University of Texas at Austin

Francie Ostrower, Ph.D., Professor, University of Texas at Austin

Francie Ostrower, Ph.D., is Professor at the University of Texas at Austin in the LBJ School of Public Affairs and College of Fine Arts, Director of the Portfolio Program in Arts and Cultural Management and Entrepreneurship, and a Senior Fellow in the RGK Center for Philanthropy... Read More →

Monday June 29, 2020 3:00pm - 4:00pm EDT
Online - please register